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Candidate Engagement 

Dozens of text and video lessons combined with activities and frameworks to give you everything you need in order to learn on how to engage candidates.
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Advanced

Level

Shally Steckerl

Author

What's Included

7 Lessons

70+ Activities

2-3 hours

Study Time

A few more words about this course

Here's what you're going to learn inside the Candidate Engagement Course:
01

The 1-2-3 Approach

Outreach only works when it’s intentional. This section shows you how to use the 1-2-3 cadence to get attention without spamming: day 1 email, day 2 voicemail or SMS, day 3 follow-up. You’ll learn how to craft subject lines, write clearer messages, and reach candidates without burning your reputation.
02

Effective Emails

Most recruiting emails are too long, too generic, or too forgettable. This section teaches you how to write crisp, compelling messages that candidates actually respond to. You’ll learn personalization, templates, signatures, and the keys to email campaigns that consistently get replies.
03

Persuasive Communication Skills

People don’t all communicate the same way — and your outreach needs to adapt. This section breaks down the four communication styles and how to recognize them quickly. You’ll learn when to ask, when to tell, how to soften your approach, and how to communicate in a way that earns trust fast.

Your overall program completion percentage after completing the modules in this course
04

Calling Candidates

If you hate cold calling, it’s usually because no one taught you how to do it right. This section gives you the workflow, the call structure, the prep steps, and the voicemail cadence that make phone outreach feel natural instead of stressful. You’ll hear real examples and learn how to get referrals while you connect.
05

Job Posting Best Practices

Job postings aren’t ads — they’re funnels. This section shows you how to write headlines that get noticed, match keywords correctly, and think strategically about the message you send to the market. A good posting pulls candidates in before the competition even sees them.
06

Job Ad Copy

If your job ad reads like every other job ad, candidates will treat it like every other job ad. This section teaches you how to structure your copy, tell a story, include the eight essential elements, and avoid the common traps that hurt conversions. You’ll also learn where to post, when to post, and how to audit your ads so they keep performing.

Course Lessons

Shally Steckerl

Helping you build predictable, scalable talent pipelines that deliver top-quality hires by using The Sourcing Method to solve the world’s most difficult Talent Acquisition challenges.
About
Shally Steckerl has shaped the global talent sourcing landscape for nearly three decades by “breaking” talent technology to push its boundaries. His real-world stories and bold ideas captivate audiences. With humor, insight, and hands-on expertise, he transforms ordinary hiring into extraordinary success. Shally inspires recruitment organizations to embrace the future of talent acquisition, and thrive within it. Lean in, and discover why he’s redefining modern hiring with curiosity, innovation, and just the right touch of mischief.

Let's hear from TSI University Students!

"I have been searching for a Mortgage Loan Advisor (Originator) since the beginning of the year. I have been searching for the right person. Lo and behold, I FOUND him using AI Sourcing. This is great stuff!"
Elisa A.
"If you're looking to take your sourcing to the next level Shally is the ultimate one to learn from!"
Dan H. 
"Hey @Shally I just wanted to let you know that I am getting a TON of value out of your AskShally GPT! It's helping me get unstuck in outreach with candidates. I will upload their LinkedIn profile, resume and any other context i have on the candidate, and then screenshot my cold outreaches with the candidate so far, and then ask it to help me plan next steps. Not only is the approach to messaging fresh and helping me improve my messaging, but it thinks outside of the box, much like I'd expect you to do, and has given me ideas for outreach that I would not have considered otherwise. Thank you!"
John D.